B2BaCEO (with Ashu Garg)

How to Pivot (Aaron Levie, CEO & Co-Founder of Box, Part 1/2)

Episode Notes

Dorm room startup co-founder Aaron Levie tells me how he made the decision to pivot Box from a consumer product to an enterprise solution.


Getting Mark Cuban


Aaron’s 2006 email to an investor about the need to pivot


Aaron talks to Harvard Business Review about Box’s pivot to enterprise