Dorm room startup co-founder Aaron Levie tells me how he made the decision to pivot Box from a consumer product to an enterprise solution.
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Getting Mark Cuban
https://www.wsj.com/articles/how-a-cold-email-brought-mark-cuban-to-box-11554474601
Aaron’s 2006 email to an investor about the need to pivot
Aaron talks to Harvard Business Review about Box’s pivot to enterprise
https://hbr.org/ideacast/2017/12/boxs-ceo-on-pivoting-to-the-enterprise-market.html