This episode goes deep on a topic that many founders, especially first-time founders, obsess over but usually get wrong: OKRs, objectives and key results. And there’s literally no greater authority on this topic than our guest Deidre Paknad, CEO and cofounder of WorkBoard, the enterprise standard in OKR software and expertise. Deidre is one of the most methodical, systematic, and gutsy leaders we’ve ever had on the show. Many CEOs overdo or underdo OKRs. Listen to Deidre and she’ll tell you how to do OKRs right.